{"product_id":"2-in-1-primer-mascara","title":"2-in-1 Primer + Mascara — Prep, Lengthen \u0026 Define in Two Easy Steps","description":"\u003cstyle\u003e\n\/* =========================================================\n   2-IN-1 MASCARA PRIMER + MASCARA\n   PREMIUM VERTICAL LANDING PAGE\n   SHOPIFY CUSTOM LIQUID \/ HTML\n   APPLOVIN COLD TRAFFIC\n========================================================= *\/\n\n.p2m-page,\n.p2m-page *{\n  box-sizing:border-box;\n}\n\n.p2m-page{\n  --ivory:#faf7f2;\n  --cream:#f3ece5;\n  --sand:#e7dbcf;\n  --taupe:#b79f8b;\n\n  --ink:#171513;\n  --text:#5e5751;\n  --muted:#8e8278;\n  --line:rgba(23,21,19,.11);\n\n  width:100%;\n  max-width:1080px;\n\n  margin:0 auto;\n  padding:0;\n\n  overflow:hidden;\n\n  background:var(--ivory);\n  color:var(--ink);\n\n  font-family:Arial,Helvetica,sans-serif;\n\n  -webkit-font-smoothing:antialiased;\n  text-rendering:optimizeLegibility;\n}\n\n.p2m-page img{\n  display:block;\n\n  width:100%;\n  max-width:100%;\n  height:auto;\n\n  margin:0;\n  padding:0;\n\n  border:0;\n}\n\n.p2m-page h1,\n.p2m-page h2,\n.p2m-page h3,\n.p2m-page p{\n  margin:0;\n  padding:0;\n}\n\n.p2m-page a{\n  text-decoration:none;\n}\n\n\n\/* =========================================================\n   OFFER BAR\n========================================================= *\/\n\n.p2m-offer{\n  display:flex;\n\n  align-items:center;\n  justify-content:center;\n\n  gap:11px;\n\n  padding:12px 15px;\n\n  background:#ded1c5;\n  color:#29241f;\n\n  text-align:center;\n\n  font-size:10px;\n  font-weight:600;\n\n  line-height:1.2;\n\n  letter-spacing:.95px;\n}\n\n.p2m-offer strong{\n  font-weight:800;\n}\n\n.p2m-offer-line{\n  width:1px;\n  height:14px;\n\n  background:rgba(41,36,31,.26);\n}\n\n\n\/* =========================================================\n   FULL IMAGE\n========================================================= *\/\n\n.p2m-image{\n  position:relative;\n\n  width:100%;\n\n  overflow:hidden;\n\n  background:#efe8e1;\n}\n\n.p2m-image img{\n  width:100%;\n  height:auto;\n\n  object-fit:contain;\n}\n\n\n\/* =========================================================\n   STANDARD COPY\n========================================================= *\/\n\n.p2m-copy{\n  padding:\n    48px\n    22px\n    53px;\n\n  text-align:center;\n\n  background:\n    linear-gradient(\n      180deg,\n      #fffdfa 0%,\n      #f4ece4 100%\n    );\n\n  border-bottom:\n    1px solid\n    var(--line);\n}\n\n.p2m-kicker{\n  display:block;\n\n  margin-bottom:13px;\n\n  color:#917a67;\n\n  font-size:10px;\n  font-weight:800;\n\n  line-height:1.35;\n\n  letter-spacing:2.25px;\n}\n\n.p2m-page h1,\n.p2m-page h2{\n  color:var(--ink);\n\n  font-weight:800;\n\n  letter-spacing:-1.45px;\n}\n\n.p2m-page h1{\n  font-size:44px;\n  line-height:.98;\n}\n\n.p2m-page h2{\n  font-size:35px;\n  line-height:1.02;\n}\n\n.p2m-copy p{\n  max-width:610px;\n\n  margin:19px auto 0;\n\n  color:var(--text);\n\n  font-size:14px;\n  line-height:1.7;\n}\n\n\n\/* =========================================================\n   CTA BUTTON\n========================================================= *\/\n\n.p2m-btn{\n  display:inline-flex;\n\n  align-items:center;\n  justify-content:center;\n\n  gap:12px;\n\n  min-width:250px;\n  min-height:56px;\n\n  margin-top:27px;\n\n  padding:\n    17px\n    28px;\n\n  border:\n    1px solid\n    var(--ink);\n\n  border-radius:10px;\n\n  background:var(--ink);\n\n  color:#fff !important;\n\n  font-size:11px;\n  font-weight:800;\n\n  line-height:1;\n\n  letter-spacing:1.2px;\n\n  cursor:pointer;\n\n  transition:\n    transform .2s ease,\n    opacity .2s ease;\n}\n\n.p2m-btn:hover{\n  transform:translateY(-1px);\n  opacity:.92;\n}\n\n.p2m-arrow{\n  font-size:17px;\n  font-weight:400;\n}\n\n\n\/* =========================================================\n   HERO BENEFITS\n========================================================= *\/\n\n.p2m-benefits{\n  display:grid;\n\n  grid-template-columns:\n    repeat(3,1fr);\n\n  max-width:650px;\n\n  margin:\n    31px\n    auto\n    0;\n\n  padding-top:22px;\n\n  border-top:\n    1px solid\n    var(--line);\n}\n\n.p2m-benefit{\n  position:relative;\n\n  padding:0 8px;\n}\n\n.p2m-benefit:not(:last-child)::after{\n  content:\"\";\n\n  position:absolute;\n\n  top:6%;\n  right:0;\n\n  width:1px;\n  height:88%;\n\n  background:var(--line);\n}\n\n.p2m-benefit strong{\n  display:block;\n\n  margin-bottom:5px;\n\n  color:var(--ink);\n\n  font-size:8.5px;\n  font-weight:800;\n\n  line-height:1.3;\n\n  letter-spacing:.65px;\n}\n\n.p2m-benefit span{\n  display:block;\n\n  color:var(--muted);\n\n  font-size:7.5px;\n\n  line-height:1.35;\n}\n\n\n\/* =========================================================\n   CHIPS\n========================================================= *\/\n\n.p2m-chips{\n  display:flex;\n\n  flex-wrap:wrap;\n  justify-content:center;\n\n  gap:8px;\n\n  margin-top:25px;\n}\n\n.p2m-chip{\n  padding:\n    9px\n    13px;\n\n  border:\n    1px solid\n    rgba(23,21,19,.15);\n\n  border-radius:999px;\n\n  background:\n    rgba(255,255,255,.55);\n\n  color:#544d47;\n\n  font-size:9px;\n  font-weight:800;\n\n  line-height:1;\n\n  letter-spacing:.5px;\n}\n\n\n\/* =========================================================\n   DARK SECTION\n========================================================= *\/\n\n.p2m-dark{\n  padding:\n    52px\n    22px\n    56px;\n\n  text-align:center;\n\n  background:#171615;\n}\n\n.p2m-dark .p2m-kicker{\n  color:#cbb7a5;\n}\n\n.p2m-dark h2{\n  color:#fff;\n}\n\n.p2m-dark p{\n  max-width:600px;\n\n  margin:\n    19px\n    auto\n    0;\n\n  color:\n    rgba(255,255,255,.72);\n\n  font-size:14px;\n\n  line-height:1.7;\n}\n\n\n\/* =========================================================\n   TWO STEP\n========================================================= *\/\n\n.p2m-how{\n  padding:\n    55px\n    17px\n    58px;\n\n  background:#fcfaf7;\n}\n\n.p2m-title{\n  text-align:center;\n}\n\n.p2m-title h2{\n  font-size:34px;\n}\n\n.p2m-how-grid{\n  display:grid;\n\n  grid-template-columns:1fr;\n\n  gap:12px;\n\n  max-width:820px;\n\n  margin:\n    29px\n    auto\n    0;\n}\n\n.p2m-how-card{\n  padding:\n    24px\n    20px;\n\n  border:\n    1px solid\n    var(--line);\n\n  border-radius:14px;\n\n  background:#fff;\n}\n\n.p2m-step{\n  display:inline-flex;\n\n  margin-bottom:11px;\n\n  padding:\n    6px\n    11px;\n\n  border-radius:999px;\n\n  background:#ded1c5;\n\n  color:#403933;\n\n  font-size:9px;\n  font-weight:800;\n\n  letter-spacing:1px;\n}\n\n.p2m-how-card h3{\n  color:var(--ink);\n\n  font-size:20px;\n  font-weight:800;\n\n  line-height:1.15;\n}\n\n.p2m-how-card p{\n  margin-top:9px;\n\n  color:var(--text);\n\n  font-size:13px;\n\n  line-height:1.58;\n}\n\n\n\/* =========================================================\n   VALUE CARDS\n========================================================= *\/\n\n.p2m-values{\n  padding:\n    55px\n    17px\n    58px;\n\n  background:\n    linear-gradient(\n      180deg,\n      #fbf8f4 0%,\n      #eee4da 100%\n    );\n}\n\n.p2m-value-grid{\n  display:grid;\n\n  grid-template-columns:1fr;\n\n  gap:10px;\n\n  max-width:820px;\n\n  margin:\n    29px\n    auto\n    0;\n}\n\n.p2m-value-card{\n  padding:\n    22px\n    18px;\n\n  border:\n    1px solid\n    var(--line);\n\n  border-radius:13px;\n\n  background:\n    rgba(255,255,255,.72);\n}\n\n.p2m-value-card strong{\n  display:block;\n\n  color:var(--ink);\n\n  font-size:14px;\n  font-weight:800;\n\n  line-height:1.25;\n}\n\n.p2m-value-card p{\n  margin-top:7px;\n\n  color:var(--text);\n\n  font-size:12.5px;\n\n  line-height:1.58;\n}\n\n\n\/* =========================================================\n   FAQ\n========================================================= *\/\n\n.p2m-faq{\n  padding:\n    55px\n    14px\n    60px;\n\n  background:#eee5dc;\n}\n\n.p2m-faq-list{\n  display:grid;\n\n  gap:8px;\n\n  max-width:850px;\n\n  margin:\n    28px\n    auto\n    0;\n}\n\n.p2m-faq-item{\n  overflow:hidden;\n\n  border:\n    1px solid\n    rgba(23,21,19,.1);\n\n  border-radius:11px;\n\n  background:\n    rgba(255,255,255,.67);\n}\n\n.p2m-faq-item summary{\n  display:flex;\n\n  align-items:center;\n  justify-content:space-between;\n\n  gap:15px;\n\n  padding:\n    17px\n    16px;\n\n  color:var(--ink);\n\n  font-size:13px;\n  font-weight:800;\n\n  line-height:1.35;\n\n  list-style:none;\n\n  cursor:pointer;\n}\n\n.p2m-faq-item summary::-webkit-details-marker{\n  display:none;\n}\n\n.p2m-faq-plus{\n  color:#665c53;\n\n  font-size:19px;\n\n  transition:\n    transform .2s ease;\n}\n\n.p2m-faq-item[open]\n.p2m-faq-plus{\n  transform:\n    rotate(45deg);\n}\n\n.p2m-faq-answer{\n  padding:\n    0\n    16px\n    18px;\n\n  color:var(--text);\n\n  font-size:12.5px;\n\n  line-height:1.65;\n}\n\n\n\/* =========================================================\n   FINAL CTA\n========================================================= *\/\n\n.p2m-final{\n  padding:\n    59px\n    22px\n    65px;\n\n  text-align:center;\n\n  background:\n    linear-gradient(\n      180deg,\n      #fbf8f4 0%,\n      #e4d6c8 100%\n    );\n}\n\n.p2m-final h2{\n  font-size:42px;\n}\n\n.p2m-final p{\n  max-width:590px;\n\n  margin:\n    19px\n    auto\n    0;\n\n  color:var(--text);\n\n  font-size:14px;\n\n  line-height:1.67;\n}\n\n.p2m-final-points{\n  display:flex;\n\n  flex-wrap:wrap;\n\n  align-items:center;\n  justify-content:center;\n\n  gap:\n    9px\n    12px;\n\n  margin-top:28px;\n\n  color:#70655d;\n\n  font-size:8.5px;\n  font-weight:800;\n\n  letter-spacing:.6px;\n}\n\n.p2m-dot{\n  width:3px;\n  height:3px;\n\n  border-radius:50%;\n\n  background:#aa907a;\n}\n\n\n\/* =========================================================\n   STICKY CTA\n========================================================= *\/\n\n.p2m-sticky{\n  display:none;\n}\n\n\n\/* =========================================================\n   VARIANT HIGHLIGHT\n========================================================= *\/\n\n.p2m-highlight{\n  animation:\n    p2mGlow 1.35s ease;\n}\n\n@keyframes p2mGlow{\n\n  0%{\n    box-shadow:\n      0 0 0 0\n      rgba(181,154,128,.44);\n  }\n\n  45%{\n    box-shadow:\n      0 0 0 8px\n      rgba(181,154,128,.16);\n  }\n\n  100%{\n    box-shadow:\n      0 0 0 0\n      rgba(181,154,128,0);\n  }\n\n}\n\n\n\/* =========================================================\n   DESKTOP\n========================================================= *\/\n\n@media screen and (min-width:768px){\n\n  .p2m-page h1{\n    font-size:62px;\n  }\n\n  .p2m-page h2{\n    font-size:49px;\n  }\n\n  .p2m-copy{\n    padding:\n      68px\n      35px\n      72px;\n  }\n\n  .p2m-dark{\n    padding:\n      70px\n      35px\n      74px;\n  }\n\n  .p2m-how{\n    padding:\n      70px\n      30px\n      74px;\n  }\n\n  .p2m-how-grid{\n    grid-template-columns:\n      repeat(2,1fr);\n  }\n\n  .p2m-values{\n    padding:\n      70px\n      30px\n      74px;\n  }\n\n  .p2m-value-grid{\n    grid-template-columns:\n      repeat(2,1fr);\n  }\n\n  .p2m-faq{\n    padding:\n      70px\n      30px\n      75px;\n  }\n\n  .p2m-final{\n    padding:\n      78px\n      32px\n      82px;\n  }\n\n  .p2m-final h2{\n    font-size:57px;\n  }\n\n}\n\n\n\/* =========================================================\n   MOBILE\n========================================================= *\/\n\n@media screen and (max-width:480px){\n\n  .p2m-offer{\n    font-size:9px;\n  }\n\n  .p2m-copy{\n    padding:\n      40px\n      18px\n      44px;\n  }\n\n  .p2m-page h1{\n    font-size:39px;\n  }\n\n  .p2m-page h2{\n    font-size:32px;\n  }\n\n  .p2m-copy p,\n  .p2m-dark p,\n  .p2m-final p{\n    font-size:13.5px;\n  }\n\n  .p2m-btn{\n    width:\n      min(100%,305px);\n  }\n\n  .p2m-how{\n    padding:\n      48px\n      13px\n      51px;\n  }\n\n  .p2m-values{\n    padding:\n      48px\n      13px\n      51px;\n  }\n\n  .p2m-faq{\n    padding:\n      48px\n      11px\n      54px;\n  }\n\n  .p2m-final{\n    padding:\n      53px\n      18px\n      88px;\n  }\n\n  .p2m-sticky{\n    position:fixed;\n\n    z-index:9999;\n\n    right:12px;\n    bottom:12px;\n    left:12px;\n\n    display:flex;\n\n    align-items:center;\n    justify-content:center;\n\n    min-height:52px;\n\n    border-radius:10px;\n\n    background:#171513;\n\n    color:#fff !important;\n\n    box-shadow:\n      0 8px\n      25px\n      rgba(0,0,0,.20);\n\n    font-size:11px;\n    font-weight:800;\n\n    letter-spacing:.9px;\n  }\n\n}\n\n\u003c\/style\u003e\n\u003cdiv class=\"p2m-page\"\u003e\n\u003c!-- =====================================================\n       OFFER\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-offer\"\u003e\n\u003cspan\u003e LIMITED-TIME OFFER \u003c\/span\u003e \u003cspan class=\"p2m-offer-line\"\u003e\u003c\/span\u003e \u003cstrong\u003e BUY 1 GET 1 FREE \u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c!-- =====================================================\n       01 HERO\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/01-hero-2in1.png?v=1790512080\" alt=\"2 in 1 mascara primer and mascara\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-copy\"\u003e\u003cspan class=\"p2m-kicker\"\u003e 2-IN-1 PRIMER + MASCARA \u003c\/span\u003e\n\u003ch1\u003ePrime First.\u003cbr\u003eAmplify Second.\u003c\/h1\u003e\n\u003cp\u003eA complete two-step lash routine in one sleek design. Start with the white primer, then finish with black mascara for visibly longer, fuller-looking definition.\u003c\/p\u003e\n\u003ca href=\"#\" class=\"p2m-btn p2m-scroll-variant\"\u003e CHOOSE YOURS \u003cspan class=\"p2m-arrow\"\u003e → \u003c\/span\u003e \u003c\/a\u003e\n\u003cdiv class=\"p2m-benefits\"\u003e\n\u003cdiv class=\"p2m-benefit\"\u003e\n\u003cstrong\u003e STEP 1 \u003c\/strong\u003e \u003cspan\u003e Primer \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-benefit\"\u003e\n\u003cstrong\u003e STEP 2 \u003c\/strong\u003e \u003cspan\u003e Mascara \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-benefit\"\u003e\n\u003cstrong\u003e 2-IN-1 \u003c\/strong\u003e \u003cspan\u003e Complete Routine \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       02 STEP 1 PRIMER\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/02-step1-primer.png?v=1790512106\" alt=\"Step 1 mascara primer\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-copy\"\u003e\u003cspan class=\"p2m-kicker\"\u003e STEP 1 · PREP \u003c\/span\u003e\n\u003ch2\u003eStart With\u003cbr\u003ethe Primer.\u003c\/h2\u003e\n\u003cp\u003eSweep the white primer from lash roots to tips. It coats and separates the lashes, creating a more visible base for the mascara step.\u003c\/p\u003e\n\u003cdiv class=\"p2m-chips\"\u003e\n\u003cspan class=\"p2m-chip\"\u003e PREPS LASHES \u003c\/span\u003e \u003cspan class=\"p2m-chip\"\u003e SMOOTH BASE \u003c\/span\u003e \u003cspan class=\"p2m-chip\"\u003e ADDS DEFINITION \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       03 STEP 2 MASCARA\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/03-step2-mascara.png?v=1790512115\" alt=\"Step 2 black mascara\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-dark\"\u003e\u003cspan class=\"p2m-kicker\"\u003e STEP 2 · AMPLIFY \u003c\/span\u003e\n\u003ch2\u003eAdd Length.\u003cbr\u003eBuild Volume.\u003c\/h2\u003e\n\u003cp\u003eFollow with the black mascara, combing upward from root to tip to add rich color, visible length and fuller-looking definition.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       04 DUAL ENDED DESIGN\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/04-dual-ended-design.png?v=1790513128\" alt=\"Dual ended primer and mascara design\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-copy\"\u003e\u003cspan class=\"p2m-kicker\"\u003e TWO FORMULAS. ONE TUBE. \u003c\/span\u003e\n\u003ch2\u003eA Smarter\u003cbr\u003eTwo-Step Routine.\u003c\/h2\u003e\n\u003cp\u003eOne side prepares. One side finishes. Keep your primer and mascara together in one streamlined dual-ended design.\u003c\/p\u003e\n\u003cdiv class=\"p2m-chips\"\u003e\n\u003cspan class=\"p2m-chip\"\u003e WHITE PRIMER \u003c\/span\u003e \u003cspan class=\"p2m-chip\"\u003e BLACK MASCARA \u003c\/span\u003e \u003cspan class=\"p2m-chip\"\u003e 2-IN-1 DESIGN \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       05 WATERPROOF\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/05-waterproof.png?v=1790512123\" alt=\"Waterproof and smudge resistant mascara\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-copy\"\u003e\u003cspan class=\"p2m-kicker\"\u003e MADE FOR LONG DAYS \u003c\/span\u003e\n\u003ch2\u003eWaterproof.\u003cbr\u003eSmudge-Resistant.\u003c\/h2\u003e\n\u003cp\u003eDesigned to help your finished lash look stay cleaner through everyday heat, humidity and movement.\u003c\/p\u003e\n\u003cdiv class=\"p2m-chips\"\u003e\n\u003cspan class=\"p2m-chip\"\u003e WATERPROOF \u003c\/span\u003e \u003cspan class=\"p2m-chip\"\u003e SMUDGE-RESISTANT \u003c\/span\u003e \u003cspan class=\"p2m-chip\"\u003e LONG-WEAR \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       06 EASY REMOVE\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/06-easy-remove.png?v=1790512124\" alt=\"Easy mascara removal at night\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-copy\"\u003e\u003cspan class=\"p2m-kicker\"\u003e WHEN THE DAY IS DONE \u003c\/span\u003e\n\u003ch2\u003eEasy Night\u003cbr\u003eRemoval.\u003c\/h2\u003e\n\u003cp\u003eUse your regular eye makeup remover or cleanser, then wipe gently until the mascara is removed.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       07 COMPLETE ROUTINE IMAGE\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/08-complete-routine.png?v=1790512133\" alt=\"Complete primer and mascara lash routine\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003csection class=\"p2m-dark\"\u003e\u003cspan class=\"p2m-kicker\"\u003e YOUR COMPLETE LASH ROUTINE \u003c\/span\u003e\n\u003ch2\u003ePrep. Extend.\u003cbr\u003eDefine.\u003c\/h2\u003e\n\u003cp\u003ePrimer creates the base. Mascara completes the look. Everything you need for a longer, fuller-looking lash finish in one product.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       HOW TO USE\n  ====================================================== --\u003e\n\u003csection class=\"p2m-how\"\u003e\n\u003cdiv class=\"p2m-title\"\u003e\n\u003cspan class=\"p2m-kicker\"\u003e HOW TO USE \u003c\/span\u003e\n\u003ch2\u003eTwo Steps.\u003cbr\u003eThat's It.\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-how-grid\"\u003e\n\u003cdiv class=\"p2m-how-card\"\u003e\n\u003cspan class=\"p2m-step\"\u003e STEP 1 \u003c\/span\u003e\n\u003ch3\u003eApply the Primer\u003c\/h3\u003e\n\u003cp\u003eStart at the roots and sweep the white primer upward to coat and separate lashes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-how-card\"\u003e\n\u003cspan class=\"p2m-step\"\u003e STEP 2 \u003c\/span\u003e\n\u003ch3\u003eFollow With Mascara\u003c\/h3\u003e\n\u003cp\u003eBefore the primer fully sets, apply the black mascara from root to tip to build your finished look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       VALUE SECTION\n  ====================================================== --\u003e\n\u003csection class=\"p2m-values\"\u003e\n\u003cdiv class=\"p2m-title\"\u003e\n\u003cspan class=\"p2m-kicker\"\u003e WHY YOU'LL LOVE IT \u003c\/span\u003e\n\u003ch2\u003eEverything Your Lashes\u003cbr\u003eNeed in One.\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-value-grid\"\u003e\n\u003cdiv class=\"p2m-value-card\"\u003e\n\u003cstrong\u003e 2-in-1 Convenience \u003c\/strong\u003e\n\u003cp\u003ePrimer and mascara stay together in one compact design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-value-card\"\u003e\n\u003cstrong\u003e Visible Length \u003c\/strong\u003e\n\u003cp\u003eCoat lashes from roots to tips for a longer-looking finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-value-card\"\u003e\n\u003cstrong\u003e Fuller-Looking Volume \u003c\/strong\u003e\n\u003cp\u003eBuild richer black definition with controlled mascara strokes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-value-card\"\u003e\n\u003cstrong\u003e Waterproof Wear \u003c\/strong\u003e\n\u003cp\u003eMade for longer-wearing everyday lash definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       FINAL PRODUCT \/ RESULT IMAGE\n  ====================================================== --\u003e\n\u003cdiv class=\"p2m-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/cac1641e-23b4-4cca-835d-baf27410eacd.png?v=1790512180\" alt=\"2 in 1 mascara primer and mascara final look\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003c!-- =====================================================\n       FINAL COPY\n  ====================================================== --\u003e\n\u003csection class=\"p2m-copy\"\u003e\u003cspan class=\"p2m-kicker\"\u003e THE FINISHED LOOK \u003c\/span\u003e\n\u003ch2\u003eLonger-Looking.\u003cbr\u003eFuller. More Defined.\u003c\/h2\u003e\n\u003cp\u003eThe primer gives your lashes a visible starting layer. The black mascara finishes with darker color, length and definition.\u003c\/p\u003e\n\u003ca href=\"#\" class=\"p2m-btn p2m-scroll-variant\"\u003e SELECT YOUR OPTION \u003cspan class=\"p2m-arrow\"\u003e → \u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- =====================================================\n       FAQ\n  ====================================================== --\u003e\n\u003csection class=\"p2m-faq\"\u003e\n\u003cdiv class=\"p2m-title\"\u003e\n\u003cspan class=\"p2m-kicker\"\u003e GOOD TO KNOW \u003c\/span\u003e\n\u003ch2\u003eFrequently Asked\u003cbr\u003eQuestions\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p2m-faq-list\"\u003e\n\u003cdetails class=\"p2m-faq-item\" open=\"\"\u003e\n\u003csummary\u003e\u003cspan\u003e Why is one side white? \u003c\/span\u003e \u003cspan class=\"p2m-faq-plus\"\u003e + \u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"p2m-faq-answer\"\u003eThe white side is the primer. Apply it first to coat and prepare the lashes before the black mascara step.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"p2m-faq-item\"\u003e\n\u003csummary\u003e\u003cspan\u003e Which side do I use first? \u003c\/span\u003e \u003cspan class=\"p2m-faq-plus\"\u003e + \u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"p2m-faq-answer\"\u003eUse the white primer first, then apply the black mascara over the primed lashes.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"p2m-faq-item\"\u003e\n\u003csummary\u003e\u003cspan\u003e Will the primer stay white? \u003c\/span\u003e \u003cspan class=\"p2m-faq-plus\"\u003e + \u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"p2m-faq-answer\"\u003eThe black mascara is applied over the primer, covering the visible white layer as you finish your lashes.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"p2m-faq-item\"\u003e\n\u003csummary\u003e\u003cspan\u003e Can I build more volume? \u003c\/span\u003e \u003cspan class=\"p2m-faq-plus\"\u003e + \u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"p2m-faq-answer\"\u003eYes. Use additional controlled mascara strokes until you reach your preferred level of visible definition.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"p2m-faq-item\"\u003e\n\u003csummary\u003e\u003cspan\u003e Is it waterproof? \u003c\/span\u003e \u003cspan class=\"p2m-faq-plus\"\u003e + \u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"p2m-faq-answer\"\u003eThe mascara is presented as waterproof and smudge-resistant for longer-wearing lash definition.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"p2m-faq-item\"\u003e\n\u003csummary\u003e\u003cspan\u003e How do I remove it? \u003c\/span\u003e \u003cspan class=\"p2m-faq-plus\"\u003e + \u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"p2m-faq-answer\"\u003eUse your regular eye makeup remover or cleanser and wipe gently until clean.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- =====================================================\n       FINAL CTA\n  ====================================================== --\u003e\n\u003csection class=\"p2m-final\"\u003e\u003cspan class=\"p2m-kicker\"\u003e YOUR TWO-STEP LASH ROUTINE \u003c\/span\u003e\n\u003ch2\u003ePrimer + Mascara.\u003cbr\u003eAll in One.\u003c\/h2\u003e\n\u003cp\u003ePrep with the white primer. Amplify with black mascara. Get your complete lash routine without carrying two separate products.\u003c\/p\u003e\n\u003ca href=\"#\" class=\"p2m-btn p2m-scroll-variant\"\u003e CHOOSE YOURS \u003cspan class=\"p2m-arrow\"\u003e → \u003c\/span\u003e \u003c\/a\u003e\n\u003cdiv class=\"p2m-final-points\"\u003e\n\u003cspan\u003e 2-IN-1 \u003c\/span\u003e \u003cspan class=\"p2m-dot\"\u003e\u003c\/span\u003e \u003cspan\u003e PRIMER + MASCARA \u003c\/span\u003e \u003cspan class=\"p2m-dot\"\u003e\u003c\/span\u003e \u003cspan\u003e WATERPROOF \u003c\/span\u003e \u003cspan class=\"p2m-dot\"\u003e\u003c\/span\u003e \u003cspan\u003e SMUDGE-RESISTANT \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- MOBILE STICKY CTA --\u003e \u003ca href=\"#\" class=\"p2m-sticky p2m-scroll-variant\"\u003e CHOOSE YOUR OPTION → \u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Zenivolab","offers":[{"title":"BUY 1 GET 1","offer_id":53388440993973,"sku":null,"price":23.99,"currency_code":"USD","in_stock":true},{"title":"BUY 2 GET 2","offer_id":53388441026741,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/7361\/0165\/files\/cac1641e-23b4-4cca-835d-baf27410eacd.png?v=1790512180","url":"https:\/\/zenivolab.com\/products\/2-in-1-primer-mascara","provider":"Zenivolab","version":"1.0","type":"link"}